Location: NYC Preferred
Company: 2WAY
Role overview:
As Creative Producer at 2WAY, you will lead the ideation, development and execution of live-interactive shows and digital content that engage our audience in real time. You will work across creative, on-air talent, production, technology and community teams to deliver compelling, participatory experiences aligned with 2WAY’s brand voice: live, interactive, authentic.
Key responsibilities:
- Develop show concepts and formats tailored for the 2WAY platform: live streaming, interactive audience inputs, panel discussions, Q&A, etc.
- Collaborate with hosts, guests, the tech/engineering team and production crew to plan the show workflow, craft viewer-interaction mechanics (polls, live chat, audience voice) and script/segment outlines.
- Oversee pre-production: research topics, invite guests, prepare briefing materials and audience engagement tools.
- Manage live production execution: cueing segments, managing transitions, ensuring smooth technical performance, responding to audience inputs in real time.
- Post-show wrap and review: evaluate performance metrics, audience feedback, technical logs; propose improvements for next iteration.
- Maintain the creative brand voice of 2WAY across shows: ensuring authenticity, inclusiveness, and dynamic participation.
Key behaviors & skills:
- Creative vision & format innovation: ability to generate fresh show ideas and formats suited for the interactive, live-audience model; comfortable experimenting and iterating.
- Production savvy (live & digital): strong understanding of live broadcast workflows, streaming platforms (e.g., YouTube, X/Twitter live), audience-engagement features; able to anticipate and mitigate live risks.
- Collaboration & stakeholder management: works smoothly with hosts, guests, production team, tech/dev team, marketing; communicates clearly and aligns creative/technical needs.
- Audience-first mindset: understands the interactive model and how to design for viewer engagement rather than passive consumption; tracks metrics and uses feedback to improve.
- Adaptability & composure under pressure: live interactive shows mean quick pivots, tech glitches, unexpected audience inputs—must stay calm, responsive and solution-oriented.
- Data-informed iteration: comfortable reviewing performance data (viewership, engagement, drop-off, chat participation) and executing changes to format, pacing, or interactive elements accordingly.
- Brand & voice alignment: internalizes 2WAY’s tone—real conversations, inviting diverse voices, community participation—and ensures creative output reflects that.